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How To Make Money on Bilibili in 2023: 7 Simple Ways

In this article, we will discuss how to make money on Bilibili and give you some tips to get started. Bilibili is a Chinese video-sharing platform that is similar to YouTube. This platform is popular for several reasons such as content, music, game and online web series. They also have the opportunity to do a live stream and upload custom videos and potential earning possibilities.

Earn money in Bilibili TV is a great opportunity for content creators, where they are allowed to earn money by uploading influential videos. There are several ways to monetize your videos but generating revenue from ads is the most effective strategy.

You can earn from ads, product promotion, affiliate marketing and brand promotion as well as you can promote your own products through product reviews like e-books, music, arts and services. Making and teaching people through online video tutorials are more effective process.

How to make money on Bilibili

There are several steps to earn money in Bilibili but here are some working strategies that you need to follow:

  1. Join the Bilibili monetization partner program.
  2. Become an affiliate marketer such as Amazon, Walmart, Alibaba and AliExpress
  3. Work with brands as influencers
  4. Sale your products by promoting your own products.
  5. Crowdfund your next creative project
  6. Let your audience support you with fan funding
  7. Media licenses Bilibili content

1. Join the Bilibili monetization partner program

Joining the Bilibili monetization partner program is an important step to monetising your content. To join their monetization program you need to create a publisher account on their official website and fill out the application form provided for the publisher. Once you have done applying for monetization now you will be allowed to earn money from your content.

How to enable monetization on Bilibili

To enable the monetization on Bilibili, you need to follow some steps that are essential for each publisher:

How to enable monetization on Bilibili

  1. Log in to your Bilibili account
  2. Follow the “My Settings” page from the top right corner.
  3. Select the “Monetization” option for that list
  4. Now you will have a “Enable” button
  5. You need to enter the bank account information to get the payment and click “Submit”
  6. Once they approved your application, you can monetize your videos with in-stream ads.

What is Bilibili Premium?

Bilibili premium is the latest membership program offered by Bilibili for their existing users. As a premium member, you will get exclusive discounts, and the latest content and you can enjoy their latest technology. You will also have the opportunity to get rewards, gifts and exclusive video content. A Premium member can grab all the benefits that provide for the pro users.

2. Become an affiliate marketer

Affiliate marketing is an effective way to make money on Bilibili. As a content publisher, you will have several opportunities to make money online and one of their affiliate marketing.

affiliate marketer

To start affiliate marketing on Bilibili, you need to create information videos such as products review, offers and benefits. When audiences watch your videos they might get interested to buy the product from your affiliate page. However, providing an affiliate link in the description box and telling them how they can easily purchase the products can increase the sales volume.

3. Work with brands as Bilibili influencers

As a Bilibili influencer have a great opportunity to increase brand name and brand awareness with a large audience. If you have a greater audience, you can make money by promoting other’s brands or promoting your brand. First of all, do some research on the brand that your channel can promote and offer them how you can promote their business, products and services. Second, upload more creative and productive content with some extra value that people might want to know.

4. Sell products on Bilibili channel

Selling products on the Bilibili channel is a great idea to increase leads and sales with effective monetization methods. 

Sell products


Here are some ways to sell products through a Bilibili channel:

  1. Create a unique link for a product page and insert it in the description box.
  2. Promote a product page via a social media page, community and ads.
  3. Create informative content with product descriptions and benefits.
  4. Use  Facebook and Google ads to get more potential clients for your affiliate page.
  5. Offer coupons, discounts and free products for promotional purposes on your video. 

5. Crowdfund your next creative project

Crowdfund is the best way to start a new project, which allows you to reach a large audience and get the funding that you need for your project. 


Here are some tips to start Crowdfund for a creative project:

  1. Create a strong campaign: creating a strong Crowdfund campaign is very engaging. Make sure your Crowdfund is well-written and influential.
  2. Set realistic goals: Set a realistic goal to ensure you never overcommit and never underestimate yourself.
  3. Offer Bounties: Offer Bounties are a great way to encourage people to add to your project.
  4. Promote your campaign: Promoting a campaign is another effective method to reach people who are interested in your project. You can promote the campaign via Google ads and Facebook ads.
  5. Stay engaged: Engagement is necessary when you making a project so never forget to provide updates and answer fans’ comments.

Using these great tips, you can succeed in your next creative Crowdfund project.

6. Get your audience support on Bilibili fan funding

Bilibili fan funding is the best way to allow viewers to support you. It’s a new strategy to show appreciation for your content that they are willing to pay.

To get fan funding, you need to post very engaging, helpful and creative content that is helpful for people. When your channel grows with helpful content, you can ask fans to support you.

Be sure that, when you earn via fan funding the Bilibili will take 5% of the commission.

To be eligible for the fan funding, you have to be a verified user, the age requirement is 18 years old and must be in the area of the country where Bilibili fun funding is eligible. Once your channel meets the all above criteria, They will allow your channel for fan funding.

7. Media licenses for Bilibili content

Getting a Media license for Bilibili content is an easy process that usually depends on your content quality.

When you intended to get a Media license, you need to contact the copyright office in your home country. They will give you a form that you need to fill out with necessary information related to your content such as type of content, requirement, publishing time, geo-restrictions and some other essential information need to provide.

Once you sign in the agreement and meet all the requirements they will provide you with a media license.

How to make a bilibili account

Creating a Bilibili account is an easy process but you need to follow some steps:

  1. Go to the Bilibili website
  2. Click on the “Sign Up” button from the top right corner.
  3. Provide the required information they ask such as email address, QQ, WeChat or Weibo account.
  4. After filling up the required box then click on the ” Sign Up” button below.
  5. Once you have successfully created an account, you can use the dashboard and upload content. 

How to upload video on bilibili

Uploading a video on Bilibili is quite a simple process. When you upload videos, your videos need to meet Bilibli’s content uploading policy.

How to make a bilibili account

Here is the step by step guide to uploading Bilibili video:

  1. Log in to your Bilibili account page.
  2. Go for the “Upload” section.
  3. Choose the video from your computer or mobile that you intended to upload.
  4. Add a title, description, and tags and select the category that matches your video.
  5. Choose a video thumbnail image.
  6. Click the “Upload” button from the bottom of the page.

Once you have uploaded the video, you can manage them from the video manager section.

Bilibili Monetization requirements

The Bilibili monetization program is a program where users are allowed to get paid for their content. 

To monetize your videos you need to meet at least 10,000 followers, content must be original, creative, organic, authentic, and adhere to the Bilibili monetization policy. Also, the creator needs a minimum of 5 videos on their channel with 10,000 views for each video for the previous 60 days.

How to get paid on Bilibili 

To get paid from Bilibili, you need to follow these steps:

  1. Publish ads on your channel
  2. Sign up for affiliate marketing
  3. Offer channel membership
  4. Offer channel subscriptions

If you want to get paid for your video content, you need to be a verified publisher with some engaging content on your channel. However, they offer publishers to monetize their content with an advertisement, affiliate marketing, sponsored posts and brand content publishing. 

Once you apply for the Bilibili monetization program, they will review your application and give you a decision on whether you meet the requirement or not. 

How Bilibili pay publisher income

Bilibili pays publisher payments through PayPal or AliPay. 

Although This platform was made for Chinese people but widely recognized. That’s why they decided to pay publishers via PayPal and inside china and consider paying publishers revenue via Alipay.

How to change language on bilibili app

To change the language on the Bilibili app, you need to follow the below steps:

  1. Open the “Bilibili app” from your device.
  2. Click on the Profile icon at the bottom right corner.
  3. Choose the “Settings” option.
  4. Scroll down and select the “Language” option.
  5. Open the home screen and click on the “Save” option from the bottom right corner.


How much money do Bilibili creators make per year?

To make money on Bilibili, it depends on several factors such as content, views, Viewers Geo and the Cost Per Action (CPC).

People may have another question about income but having a well-targeted audience is major to making money from social media platforms. However, If you have an active audience from the highest-paying country, you can make money with the lowest number of viewers.

How to earn in bilibili

To earn money in Bilibili has several ways such as monetization via an ad network, affiliate marketing, brand promotion and promoting own products.

However, creating influential content can increase the chances to get monetization early through advertising and affiliate marketing.

You also can sell your own products such as T-shirts, clothes, phone cases, stickers and other materials that the audience is more attracted to.

How to earn in bilibili tv

Earning money on Bilibili TV is a possible way to make money online such as making TV series, brand shows, Live podcasts and some other ways that can be used.

Moreover, they offer several shows and series that can be purchased with B-coins which are a virtual currency. The B-coins are used to purchase a product from the Bilibili TV store such as purchasing games, TV series, Digital products and some other items that can be bought.

How to earn money in bilibili app

There is various way to earn money on the Bilibili app like monetizing video, becoming an affiliate marketer, sponsored content and brand promotion.

Also, you can participate the Bilibili’s “Super chat” and “Star” as a Bilibili VIP member, where you will get the opportunity to earn money from subscriptions and gifts.

How to make money on Bilibili

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